The Trusso blog
Practical, no-fluff advice on estimating, getting paid, and running a leaner, more profitable trades business.
How Missed Calls Cost Contractors Thousands of Dollars
That call you didn't answer while you were up a ladder wasn't just a missed conversation. Here's the real math on what unanswered calls cost contractors every month.
How Many Times Should You Follow Up With a Contractor Lead?
Give up too soon and you're leaving booked jobs on the table. Follow up too much and you look desperate. Here's the cadence that actually converts.
What to Do When a Customer Stops Responding
You sent the estimate, they said 'looks great,' and then nothing. Here's how to follow up without sounding desperate — and how to know when to walk away.
How to Respond to Leads From Angi, Thumbtack, and Yelp
Angi, Thumbtack, and Yelp leads aren't the same lead wearing three hats. Here's how to respond to each one so you actually get the callback.
Why Contractors Lose Leads — and How to Prevent It
Most contractors think they have a closing problem. Usually they have a leak problem — leads dying quietly at five different points before a sales conversation ever happens.
How to Turn More Contractor Leads Into Paying Customers
Getting leads isn't the hard part anymore — closing them is. Here's where contractors actually lose jobs between the first call and the signed check, and how to plug the leaks.
What to Say When a Customer Asks, "How Much Will It Cost?"
The wrong answer loses the job before you've even seen it. Here's how to handle the price question on the phone, at the door, or mid-walkthrough without guessing or stalling.
How Fast Should Contractors Respond to New Leads?
The contractor who calls back first usually wins the job, not the one with the best price. Here's how fast is fast enough, and how to actually pull it off.
Trusso vs. Invoice Fly: The Job Starts Before the Invoice
Invoice Fly is a fair pick if invoicing is your only problem. But contractors lose most jobs at the lead and estimate stage — long before anyone gets billed. Here's the honest comparison.
Trusso vs. Joist: When an Estimate App Isn't Enough
Joist is a good, cheap tool for sending estimates and invoices — and that's where it stops. Here's an honest look at when it's all you need, and when it quietly costs you jobs.
Trusso vs. ServiceTitan: What Small Crews Actually Need
ServiceTitan is genuinely powerful — and built for 20-plus-tech operations with quote-only pricing reported at $245–$400+ per technician per month. Here's the honest comparison for crews of one to ten.
Trusso vs. Housecall Pro: An Honest Comparison for Small Crews
Housecall Pro is a strong all-rounder with real marketing muscle — and a five-person crew pays $149/month for it. Here's how it stacks up against Trusso on price, leads, and estimates.
Get tips in your inbox
Short, useful advice for running your contracting business — no spam, unsubscribe anytime.